Winchable Grab Handle?

Highest Quality Textile Products

Primera seeks to combat rampant consumerism by providing off-road textile products that will last a lifetime. Don't believe us? Check out our Hard Line Warranty!

We aim to keep our products out of landfills and in to your rig.

MOST COMMON QUESTIONS

How Can We Help?

How long will it take to get my order?

If we have your item in stock, we will ship it out within the week! Occasionally however, we might be a bit behind, because all of our products are made in-house out of our Utah facility. That being said even our out-of-stock items generally ship within 2 weeks.

If we can't ship within a reasonable time frame, we'll always communicate with you and provide timely updates.

What handle size should I choose?

Great question!

We currently offer 3 different choices: Small, Large and 2024+

Small Camber Handles are best suited for a cage diameter that is roughly 3" or smaller in diameter. This generally includes buggies, aftermarket cages and SXS.

Large Camber Handles are best used with OEM cages or cages with padding that are greater than 3" in diameter. This includes Jeep TJ, JK, JL and JT models.

2024+ Camber Handles are for the lucky few who own a newer Jeep Wrangler JL or JT. Starting in 2024 all Wrangler and Gladiator models (whether you like it or not) were fitted with Side Impact Air Curtains that deploy from the roll cage to protect the occupants from taking a fist full of glass to the face. Primera takes this safety feature very seriously and offers a handle specifically engineered to tear off as to not impede the airbag curtain. Pretty neat!

Are all your products really made in America?

Yes.

How do you pronounce the name and what does it mean?

Primera, as you may have guessed, is Spanish for 'First' or 'Premium'. Pro is simply short for Products. The correct pronunciation is PREE-MARE-UH.

So, Primera Pro is essentially Premium, Top Quality Products.